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Gary Amaral

Gary Amaral

Marketing Craftsman

I bring over 15 years of experience working with clients and employers in SaaS/Tech, Financial Services, Retail, Pharma and more. I am passionate about truly integrated marketing strategy and execution. Beautiful creative, brand messages that ring true and innovative tactics bring a smile to my face. That smile quickly turns to a frown when works of marketing art fall flat because they were driven by gut instinct and not the endless data points available to every marketer. When I'm not working I love the company of family and friends. I am also an avid traveller, voracious consumer of media and adore great food.

About Me

Testimonial

  I had the opportunity to work with Gary for almost 1 year, and during that time Gary was one of those guys that “got it”… Gary is reliable, knowledgeable of new and emerging technologies and an extremely strong marketer – both creatively and technically. The one thing I truly appreciated about working with Gary was his ability to push and get the best out of you. I would highly recommend Gary and would love an opportunity to work with him again in the future.  

Mike MacFarlane - Management Consultant @ Couch & Associates Inc

Name : Gary Amaral

Citizenship : Canadian & Portuguese

Alma mater : Western University

Current Role : VP, Marketing

Employer : Chargify

Residence : San Antonio, TX

Hometown : Toronto, ON

Phone : 226-606-2427

Email : garyamaral@gmail.com

Skype : gary.amaral2

What I do

STRATEGY & PLANNING

DEMAND GENERATION

CRM & DIRECT MARKETING

LOYALTY & RETENTION

NPIs/LAUNCHES

MAP & ESP PLATFORMS

CHANGE MANAGEMENT

INTERNATIONAL BUSINESS

ENTREPRENEUR

LEADERSHIP

EXPERIENCE BY INDUSTRY

SAAS/TECH/TELECOM

0

FINANCIAL SERVICES

0

RETAIL

0

OTHER

0

LANGUAGES THAT I KNOW

ENGLISH | PORTUGUESE

BY THE NUMBERS

15

Years of Experience

150

Markets Supported

439

LinkedIn Endorsements

Hubspot Content Marketing Certificate

Experience

  • 2020 - Present

    Co-Founder, Breadcrumbs.io

    Disrupting the notion of "healthy tension" between Sales & Marketing. The status quo doesn't work...just follow the breadcrumbs to a better way.

  • 2020 - Present

    Advisor, Airborne

    A sales engagement platform purpose built for agencies.

  • 2018 - 2020

    VP, Marketing @ Chargify

    Leading the GTM strategy and execution to take this leading billing platform to the next level.

  • 2017 - 2018

    Senior Director, Demand @ Hootsuite

    Orchestrated the creation of and led, a cross-functional team of digital marketers with a focus on efficiently generating and nurturing demand at scale.

  • 2016 - 2017

    Director, Email & Marketing Automation @ Hootsuite

    Entrusted with optimizing the email automation program for this tech sector leader with a focus on alignment and scale as well as providing demand generation leadership.

  • 2015 - 2016

    Manager, Loyalty Marketing @ Canadian Tire

    Tasked with transitioning Canada’s oldest loyalty program into the digital age and demonstrating the power of data driven marketing to increase top line sales without eroding margin.

  • 2014 - 2019

    Chief Loocialite @ Loocial

    Founded a boutique consultancy providing full service marketing support as well as developing new business concepts.

  • 2009 - 2014

    Various Roles @ BlackBerry

    Senior Marketing Manager, Enterprise CRM - Successfully established CRM as B2B marketing engine focused on the BlackBerry Software and Solutions portfolio.

    Senior Marketing Manager, Consumer CRM - Charged with implementing the Direct to Customer strategy globally with objectives of reducing churn & growing loyalty.

    Marketing Manager, Loyalty & Retention - Primarily tasked with designing and delivering the global “Marketing Permissions Acquisition” strategy with a $1.2M budget.

    Marketing Manager, Direct & Database Marketing Latin America & Asia Pacific - Solely accountable for direct marketing strategy, operations and tactical implementation in APAC and LATAM.

Education

  • 2009

    Humber College - Continuing Education

    Web Design with XHTML & Adobe Dreamweaver

    Web Imaging with Adobe Illustrator

  • 2007

    George Brown College - Post-Graduate Diploma (Hons) in Marketing Management

    Dean’s List – School of Business & Creative Arts; Dean’s Medal for “Highest GPA.”

    Recipient of the “Award for Excellence in Marketing” from the TD Bank Financial Group.

    Completed Canadian Securities course @ Canadian Securities Institute

  • 2003

    Western University - B.A. (Hons) Degree in Political Science

Contact

GET IN TOUCH

Feel free to drop me a note and I'll respond as soon as possible!

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