Marketing Craftsman

Building brands
that perform.

Execution-focused leader with 15+ years restoring performance in growth-stage and enterprise environments. Brought in when capable teams aren't delivering — known for diagnosing breakdowns and making the changes required to improve performance.

Gary Amaral — Marketing Craftsman
15+
Years Experience
Ottawa, ON

Strategy meets
execution.

I'm a high-capacity marketing leader, business builder, and change agent focused on delivering measurable results. I'm accomplished at developing and implementing high-impact strategies, and highly skilled at penetrating competitive markets to meet aggressive business objectives.

I have extensive experience building, developing, and leading multi-disciplinary teams across growth-stage and enterprise environments. Most effective in roles with clear mandates, defined outcomes, and the authority to make decisions that stick.

When I'm not working, I love the company of family and friends. I'm also an avid traveller, voracious consumer of media, and adore great food.

Gary is reliable, knowledgeable of new and emerging technologies and an extremely strong marketer — both creatively and technically. The one thing I truly appreciated about working with Gary was his ability to push and get the best out of you. I would highly recommend Gary.
Mike MacFarlane — Founder @ 3MG
👤
Name
Gary Amaral
🌍
Citizenship
Canadian & Portuguese
🎓
Alma Mater
Western University
💼
Current Role
Co-Founder & CEO @ Resolut
📍
Location
Ottawa, ON
🗣️
Languages
English & Portuguese

Capabilities

A versatile operator's toolkit built over two decades of hands-on experience across industries and 150+ global markets.

📊

Strategy & Planning

🚀

Demand Generation

🎯

CRM & Direct Marketing

🔄

Loyalty & Retention

New Product Launches

⚙️

MAP & ESP Platforms

🔀

Change Management

🌐

International Business

💡

Entrepreneurship

🤖

Applied AI Strategy

📈

Investor & Board Relations

👥

Team Turnarounds

0+
Years of Experience
0+
Markets Supported
0+
Team Members Led
$0M
Media Budget Managed

Experience by Industry

SaaS / Tech / Telecom
60%
Financial Services
15%
Retail
10%
Other
15%

Career Timeline

2024 — Present
Co-Founder & CEO @ Resolut
Founded an AI-powered accounts receivable platform serving professional services firms. Owned early team formation, product direction, and go-to-market execution. Built cross-functional operating cadence across product, revenue, and operations to move from concept to early customer traction.
Present
Operating Advisor & Interim Leader @ Loocial | Demandswell
Selective, targeted operating mandates for growth-stage companies facing stalled execution. Leading diagnostic work across teams, structure, and incentives — followed by hands-on leadership to reset accountability, rebuild operating rhythm, and improve performance.
2020 — 2024
Co-Founder & CMO @ Breadcrumbs | Unkover
Founded and operated multiple B2B SaaS and data products across marketing, revenue, and analytics. Built and led teams, corrected execution breakdowns, and aligned product with go-to-market. Grew Breadcrumbs from zero to $1MM in revenue with $26K ACV, produced the Hot Takes Live virtual event, achieved DR 72 with 35K organic monthly visitors, and completed a successful exit via asset purchase.
$0 → $1MM Revenue DR 72 / 35K Organic Successful Exit
2018 — 2019
VP, Marketing @ Chargify
Built the marketing function from ground up for this SaaS billing business. Recruited 5 team members (2→7), delivered 2X MQLs and 3X opportunities in the first 6 months with an 80% increase in average selling price. Drove brand evolution, implemented the Sirius Decisions Waterfall, and transitioned the org to Salesforce.
2X MQLs in 6 Months 3X Opportunities +80% ASP
2016 — 2018
Senior Director, Demand Centre @ Hootsuite
Created and led a cross-functional team of 28 marketers, technologists, and SDRs. Generated 4X pipeline globally, consistently delivering 150% of quarterly targets. Accountable for $8M of global media spend delivering up to 350% ROAS. Led "Project Data Democracy" — a major digital transformation effort.
28-Person Team 150% Quota Attainment 350% ROAS
2015 — 2016
Manager, Loyalty Marketing @ Canadian Tire
Transitioned Canada's oldest loyalty program into the digital age. Introduced revamped campaign planning, targeting methodology, and testing strategies that delivered campaign results as high as 1000:1 efficiency (incremental sales to cost ratio). Contributed to the implementation of Adobe Campaign.
1000:1 Campaign Efficiency
2009 — 2014
Progressive Leadership @ BlackBerry
Multiple senior marketing roles spanning enterprise and consumer CRM, loyalty, retention, and direct marketing across global markets.
Senior Marketing Manager, Enterprise CRM Established CRM as B2B marketing engine for Software and Solutions portfolio. Launched a 144-email multi-stage lead nurture program supporting 6 countries in 3 languages in 3 months. 94% of downloads influenced by marketing with a 33% reduction in sales involvement.
Senior Marketing Manager, Consumer CRM Implemented the Direct to Customer strategy globally. Reduced costs and time to market for email marketing by ~20%. Managed CRM for the largest NPI in BlackBerry history.
Marketing Manager, Loyalty & Retention Designed the global "Marketing Permissions Acquisition" strategy ($1.2M budget). Modified BBID interface to increase opt-in by 400%. Decreased cost-per-permission from $127 to $11.
Marketing Manager, Direct & Database — LATAM & APAC Sole accountability for direct marketing strategy, operations, and implementation across APAC and LATAM. Designed a fully automated communications program that addressed 70% of service requests at half the effort.

Academic Background

2007
George Brown College
Post-Graduate Diploma (Hons) in Marketing Management. Dean's List — School of Business & Creative Arts. Dean's Medal for "Highest GPA." Recipient of the "Award for Excellence in Marketing" from TD Bank Financial Group.
2003
Western University
B.A. (Hons) Degree in Political Science.
2009
Humber College
Continuing Education — Web Design with XHTML & Adobe Dreamweaver, Web Imaging with Adobe Illustrator.

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