Gary Amaral
Marketing CraftsmanI bring over 20 years of experience working with clients and employers in SaaS, Financial Services, Retail, Pharma and more. I am passionate about truly integrated marketing strategy and execution. Beautiful creative, brand messages that ring true and innovative tactics bring a smile to my face. That smile quickly turns to a frown when works of marketing art fall flat because they were driven by gut instinct and not the endless data points available to every marketer. When I'm not working I love the company of family and friends. I am also an avid traveller, voracious consumer of media and adore great food.
About Me
Testimonial
I had the opportunity to work with Gary for many years, and during that time Gary was one of those guys that “got it”… Gary is reliable, knowledgeable of new and emerging technologies and an extremely strong marketer – both creatively and technically. The one thing I truly appreciated about working with Gary was his ability to push and get the best out of you. I would highly recommend Gary and would love an opportunity to work with him again in the future.
Mike MacFarlane - Founder @ 3MGName : Gary Amaral
Citizenship : Canadian & Portuguese
Alma mater : Western University
Current Role : Cofounder & CMO
Employer : Breadcrumbs & Unkover
Residence : Ottawa, ON
Hometown : Toronto, ON
Phone : 226-606-2427
Email : garyamaral@gmail.com
What I do
STRATEGY & PLANNING
DEMAND GENERATION
CRM & DIRECT MARKETING
LOYALTY & RETENTION
NPIs/LAUNCHES
MAP & ESP PLATFORMS
CHANGE MANAGEMENT
INTERNATIONAL BUSINESS
ENTREPRENEUR
LEADERSHIP
EXPERIENCE BY INDUSTRY
LANGUAGES THAT I KNOW
BY THE NUMBERS
20
Years of Experience
150
Markets Supported
439
LinkedIn Endorsements
Experience
- 2020 - Present
Co-Founder, Breadcrumbs.io
Disrupting the notion of "healthy tension" between Sales & Marketing. The status quo doesn't work...just follow the breadcrumbs to a better way.
- 2020 - 2021
Advisor,Airborne
A sales engagement platform purpose built for agencies.
- 2018 - 2020
VP, Marketing @ Chargify
Leading the GTM strategy and execution to take this leading billing platform to the next level.
- 2017 - 2018
Senior Director, Demand @ Hootsuite
Orchestrated the creation of and led, a cross-functional team of digital marketers with a focus on efficiently generating and nurturing demand at scale.
- 2016 - 2017
Director, Email & Marketing Automation @ Hootsuite
Entrusted with optimizing the email automation program for this tech sector leader with a focus on alignment and scale as well as providing demand generation leadership.
- 2015 - 2016
Manager, Loyalty Marketing @ Canadian Tire
Tasked with transitioning Canada’s oldest loyalty program into the digital age and demonstrating the power of data driven marketing to increase top line sales without eroding margin.
- 2014 - 2019
Chief Loocialite @ Loocial
Founded a boutique consultancy providing full service marketing support as well as developing new business concepts.
- 2009 - 2014
Various Roles @ BlackBerry
Senior Marketing Manager, Enterprise CRM - Successfully established CRM as B2B marketing engine focused on the BlackBerry Software and Solutions portfolio.
Senior Marketing Manager, Consumer CRM - Charged with implementing the Direct to Customer strategy globally with objectives of reducing churn & growing loyalty.
Marketing Manager, Loyalty & Retention - Primarily tasked with designing and delivering the global “Marketing Permissions Acquisition” strategy with a $1.2M budget.
Marketing Manager, Direct & Database Marketing Latin America & Asia Pacific - Solely accountable for direct marketing strategy, operations and tactical implementation in APAC and LATAM.
Education
- 2009
Humber College - Continuing Education
Web Design with XHTML & Adobe Dreamweaver
Web Imaging with Adobe Illustrator
- 2007
George Brown College - Post-Graduate Diploma (Hons) in Marketing Management
Dean’s List – School of Business & Creative Arts; Dean’s Medal for “Highest GPA.”
Recipient of the “Award for Excellence in Marketing” from the TD Bank Financial Group.
Completed Canadian Securities course @ Canadian Securities Institute
- 2003
Western University - B.A. (Hons) Degree in Political Science